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Thursday, November 19, 2015

Coloring Books or Colouring Books

Allen discovers the Internet. Well, he discovered that there is an Internet and realized the incredible potential for making money. And for humanitarian stuff too.

He is a little fuzzy on the year but a home computer at the time cost about $2,000. Not the low cost re- entry to the business world he was looking for and unfortunately the citizens of the port city his freighter docked at had the unfriendly habit of locking their doors. “Where is the trust?” he asked the fellow seated at the bar next to him. 

Fortunately the fellow was conversant with literature and pointed Allen in the direction of the public library saying, “Them buggers got computers”.

Apparently libraries are closed at night (and they also lock their doors), so Allen returned bright and early at 11 a.m.

The encounter with the librarian started off well as she welcomed Allen and showed him to a computer instructing him to double-click on the dial-up icon and to type his search into the Netscape search box.
Had he but known the binging and bonging of the dial-up connection was a harbinger of his future in the Indian Subcontinent.

He thought it best to catch up on what people were selling on the Internet and had no trouble finding ads online. In fact he said to himself “This is worse than commercials on TV”.
Armed with this new information and the knowledge that the pub opened in one hour, Allen started to think “What can I resell that people really want and will pay too much for”?

Spurred on by opening time Allen was feeling stressed.

Fate intervenes

Not being used to mouse-ing and clicking, he accidently opened a link to an article on Carl Jung’s  thoughts on adults coloring, or colouring since he was in Brittan, as a de-stressing therapy.
Allen thought Carl was probably a pretty smart guy as he had once ducked into a lecture on Jung and reason suggested that you only get lectured about if you are really smart. Or really bad.

Allen had an epiphany. He thought that creative people like himself don’t like to be constrained (or stressed) by someone else’s design, also people like himself have a lot of trouble staying within the lines.

He would offer, for the quite reasonable price of $29.95, a book of blank paper and a #2 pencil (Sharpener sold separately. Just pay separate shipping and handling). He would point out that this combination could be used in at least two different ways.

1: Draw the design that YOU WANT and then fill in the spaces with crayons or colored pencils or pastels (sold separately)
or
2: Colour the shapes you want and then outline them in pencil giving the impression that you can stay within the lines.

Fate has a field day

In spite of the stress of knowing the pub was minutes from opening, Allen had the idea that he should offer pre-printed images to be colored by those without the imagination to come up with their own designs thus adding to the breadth of his offerings. 
Allen hopped back on Netscape and typed in a search for “Adult stuff” and within seconds found himself being frogmarched by the now not so friendly librarian out the door.

Allen was OK with this as the pub was calling.

Fate laughs again

It being early days of the Internet, people were, wisely, not used to handing over their credit card information on line and as Allen moved around so often he routinely missed orders that came through the post. 
He would have to await the mobile payment revolution


Allen had two final comments on this venture.
“Coloring books are stressful” and “Being ahead of the curve sucks”.

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