I Don’t Like Sports

I Don’t Dislike Them

When I was younger and the NHL had fewer teams than a carton had eggs, we would gather with friends from down the lane and watch Hockey Night In Canada. I even played some sports.

It was fun.

Years on, when people gather for the Big Game, I don’t.

Whether it is the Grey Cup, the Super Bowl, the Gravy Boat or any other serving piece, I am not watching.

Sure I’ll gaze at the screens in Burger World as I anticipate my food. Usually sports is playing, but I watch the commercials with the same level of interest.

Here is Where I Make the Leap

I don’t want to make you any more paranoid than you already are but you are being watched.

Every time you buy something with a retailer’s “Loyalty” card, that information is recorded.

Sometimes this is good. The retailers know what to stock and when to stock it.

Sometimes it is just weird.

You start noticing that ads for (insert product here) that you bought in a real store start showing up on your Facebook feed and your Google-ing.

Seems a little creepy

I am not upset that “They” have the ability to connect the purchases I make in a bricks and mortar store to my online presence.

What bothers me is...

They Don’t Use the Info

My cable provider lists around 500 channels and tells me that I am getting a deal by them bundling a bunch of stuff I never watch.

I watch 13 channels and some of those rarely.
So their offering does not reflect my wants as a consumer. 

You know, one of the people who keep them in business. 

They even had a robo-telemarketer call me and it spoke French. I didn’t mind the language but as they had asked me to choose my preferred language in the profile they keep on customers, you’d think they’d use the information.
(Now I am paranoid. Yesterday I emailed the cable company about the mandatory March 1^st 2016 (tomorrow) basic cable offering, and now none of my channels are working, just a “ONE MOMENT PLEASE This channel should be available shortly”. Still no reply to the email).

The other place the data is not being used is on my news feed in Facebook. It is not Facebook’s fault that Yahoo fills my page with sports stories but Yahoo should certainly take an interest in what their viewers want although the way Yahoo is going, it may not matter.

In Closing:

If you collect the data, use it. 

If you want to remain relevant, collect the data.

Amazon – I am no longer looking for that laptop battery.

Cable company – I do not watch sports, 99% of reality TV, any programming that is not English (except some Kung Fu movies) nor do I care about HD or 4K or 3D TV.

Yahoo – No sports please and good luck.

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